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PayPal Innovate X - Inaugural Developer Conference

Open your source and say, "Aaaah."

We had just rebranded the PayPal Developer Network to PayPal X (www.x.com). Now it was time to produce the inaugural conference at Moscone. My role in the event was to name, brand, market, and do the environmental and experience design, in partnership with our event agency, pbjs Seattle. Here is a look at the concept sketches/renderings, and what it looked like live.

>>> See montage video from opening day-the event as it looked live.

Conference strategy

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Convince:  Independent, enterprise and merchant developers around the world who

are passionate about bringing new ideas to life and monetizing them

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That:  PayPal X Innovate 2010 – the only developer conference dedicated to payments – is a “must attend” event for anyone looking to monetize their idea or solution

 

Because:  As key trends such as mobile, social and local converge – PayPal’s digital wallet is enabling developers to innovate freely by removing payments friction.

Developers can work with PayPal engineers and employees real-time to redefine how consumers and businesses around the world will live, work, play and pay in the future

The majority of content is generated by developers for developers – with a focus on hands-on learning and collaboration

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