We knew that almost a million men visited our site, at least weekly, just to see what ToMo chose to curate. So, being able to feature a product was key, but the design of this placement had to live up to the signature ToMo aesthetic. 

From a brand standpoint, I wanted our CEO, Jerry Hum, to "get credit" for being that tastemaker, that "Editor-in-Chief" of cool, so we added the "Editor's Daily Pick" flag. This prime placement became a great "bargaining" tool for the sales team, and engaging content to leverage on social. 

 

Creative Direction: Cynthia Maller

Copywriting: Cynthia Maller

Design: Mickey Roxas

Photography: ToMo Photo Team

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