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Cynthia Maller
What's a synonym for better than best?
Touch of Modern has built its business on the Flash Sale Model, but we wanted to create
a space where certain premium products would be available beyond 5 days.
My assignment was manifold:
- Name this new "place"
- Develop its visual and verbal identity within the ToMo brand
- Design the UX/UI to stand unique, yet clearly part of ToMo
- Create the marketing strategy
And thus was born: The Iconic Collection
Creative/UX Direction: Cynthia Maller
Naming and Identity: Cynthia Maller, Shepherd Yang
Annotated wires and specs: Shepherd Yang
Content: Cynthia Maller
Visual Design: Cynthia Maller, Shepherd Yang
Product Photography: ToMo Photo Team
I created and vetted these name options using standard brand naming processes.
The endorsed brand signature was locked up so we could trademark the name.
"Iconic Collection" was chosen, with the addition of "The" in front of it.
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