PayPal Student Account

Parents aren't cool, but money is. 

As PayPal's brand research continued to give us "permission" to be more human and friendly, I was able to give creative direction that allowed for beautiful, editorial-style creative. 

The premise of Student Accounts comes from the age-old song that begins with "Mom, can I have (insert dollar amount here)?" 

When kids/students need money, they need it fast, and parents need to know that their money’s going to get where it needs to go securely. 

Parents can send money directly to the PayPal Debit card that they give to their kid. 

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Creative Direction: Cynthia Maller, Paige Grossman (Publicis)

Copywriting: Cynthia Maller, Eric Roller (Publicis)

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