We had just rebranded the PayPal Developer Network to PayPal X (www.x.com). Now it was time to produce the inaugural conference at Moscone. My role in the event was to name, brand, market, and do the environmental and experience design, in partnership with our event agency, pbjs Seattle. Here is a short video montage of opening day.

>>> Go back to the design process page   >>> See the X Anthem video we produced for the keynote speech