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Adobe "Make It" Challenge

6 Creatives, 3 Days, 1 Campaign.

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I was one of six creatives hand-picked by Adobe for the "Make It" Challenge. We had 72 hours to create campaigns, and we were being

filmed the whole time! The client was FEED Projects, founded by Lauren Bush Lauren (daughter-in-law of Ralph Lauren) to create 

products to engage people in the fight against hunger in a tangible way. Each bag has a number on it that signifies how many meals its purchase provided. Lauren told us that Vogue had donated full-page placements, so my concept, #modelthesolution, leverages that context. 

BODY COPY: Show the world the size of your impact on the fight to end hunger. Every Feed product has a number stamped on it that signifies the amount of meals or micronutrient packets provided with its purchase. #ModelTheSolution

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